Success Is Really No Secret
Success Is Really No Secret by Shannon Jaklic
Secrets of Success, "The Secret", Business Secrets... these seem to be
the newest buzz words in our culture. Guess what...here's the
secret...there really isn't one. If I've read one book on success
secrets, I've read 100 and what they all have in common is this... some
smart and sometimes hard work along with a good helping of common sense
is all you really need to be successful.
You're probably saying... "If it were that easy, everyone would be
successful". Not true. It's the smart and at the onset of business
success, hard work that eludes most people. They are all chasing the
"dream". They are looking for the lifestyle business to be handed to
them and expect to do nothing to get it moving forward or sustain it.
Here's the pitfall... when doing research on what business to start, you
must... absolutely must read all the information and understand it
before getting started. Many folks seem to start their research and get
caught up in the hype. They miss the most important part.
Everyone almost always gets the "here's what you'll get when you're
successful" but what they seem to often miss is the "here's what you
have to do to get there" part. Then when the inevitable shock comes from
finding out that there is some work involved, they concede defeat; and
failure and blame are quick to follow. That's not a good place to be in.
The reality is that there are a lot of fantastic and highly profitable
businesses out there; but they all require the same elements to get them
up and going... Common sense Hard work (at first) Smart work
There are some tools you should put on your belt to help on your journey
to success.
1. Enthusiasm and Passion...You must love what you do and then the work
isn't so hard and the fun is automatic.
2. Have A "What Can I Do For You" Attitude... Too often the mindset is
"What's in it for me? If I do this for you, what do I get?" That doesn't
work today. Be the solution to their challenges and customers will seek
you out. Remember the last time you had a business dealing with someone
who had your best interest in mind? Wouldn't you do business with them
again?
3. A Little Elbow Grease...No one I know ever had a bag of money fall on
their head because they wished for it. Success comes from the 3 elements
noted above... common sense, hard work first and then smart work. You
must put your nose to the grindstone when you begin your business. If
you put the time in at the start you will insure everything is set up
right. Then you can sit back and relax.
4. Pure Determination... "Begin with the end in mind" as Steven Covey
says. Beginning your business venture with your end goals first allows
you to know where you're going and how best to get there. Keeping your
eye on the prize also adds great motivation.
5. Keep Your Ears Open... Sometimes things don't go as planned and the
client isn't happy. More fires have been put out by a willingness to
listen than you could imagine. If there are problems along the way, it's
best to handle them head on. More often than not, your client only wants
to know someone is listening and cares.
6. DON'T Keep It A Secret!... If you want people to know you're out
there, you have to tell them. Plain and simple. Just like brick and
mortar businesses, internet businesses need marketing. Remember, most of
your business is marketing. There are many ways to do it... online
advertising, e-zine articles, viral marketing, discussion group
promotion and the list goes on.
7. Pure Determination... Sometimes determination is the only thing that
will keep you going during those last 5 miles. It is what gets you
through the unexpected bumps in the road and the ups and downs that can
come at the beginning of starting anything new... business or otherwise.
All of this may sound like a lot, but it not. Most of what you need to
start a business of any kind you will find inside of you. There are no
bags of cash falling out of the sky and no magic pills to make your
lifestyle appear in an instant. You and only you can shape your future
the way you want it. Now that you have some "secrets" of your own in
your business building tool belt you can as Henry David Thoreau said "go
confidently in the direction of your dreams. Live the life you have
imagined..."
.
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